PopUps: Move Over, Nick! Joe Jonas Shows Off Bod & Bulge for Guess Underwear
The Jonas Brothers (well, at least two-thirds of the former pop act) are not shy about showing off their bodies. When Nick Jonas kicked off his solo career a few years ago, he gained attention for transforming his body, which was highlighted in his Marky Mark Wahlberg-inspired photoshoot for Flaunt magazine.
Joe Jonas is giving his younger brother a run for his money. The DNCE front man stripped down to his underwear for an ad campaign for Guess. Oiled up and dreamier than ever, Joe posted a few pics to his Instagram, showing off Guess' Hero brand underwear. And yes, following in his brother's footsteps, you can expect some bulge.
"I am very excited to have Joe Jonas on board as the newest face of Guess," Paul Marciano, Guess founder, said in a statement to People magazine. "Joe is a cool and charismatic young man who embodies all of the characteristics of Guess's DNA - sexy, young and adventurous."
People notes this is the first time Guess chose a male star to be in its underwear campaign.
"It feels great to be chosen by Paul Marciano as the male global ambassador for the new Guess underwear campaign with a focus on the Guess man," Jonas said in a statement. "I am excited to be part of this amazing experience and to be able to represent the brand's image."
Check out some of the steamy pics below.
This story is part of our special report titled "PopUps." Want to read more? Here's the full list.