Style » Fashion

Planting the "SEED" for Fashion’s Next Generation

Friday Jan 25, 2013

StyleWeek Northeast will present its annual SEED competition, featuring student designers from three schools in the region, Jan. 30 at the Providence Biltmore.

Sponsored by Swarovski, SEED challenges student designers to create a one-of-a-kind piece of clothing based on criteria set by a panel of judges made up of industry professionals, including Nylon Magazine.

"One of StyleWeek's missions is to always promote education in design," said Rosanna Ortiz Sinel, founder and president of StyleWeek. "We created SEED as a vehicle to teach design students how to create a runway-ready garment by being innovative and using their creative talent."

In this year's competition, participants will be asked to design a garment inspired by the five elements. The winner will receive a prize package that includes the opportunity to have an installation at StyleWeek Northeast later this year.

Established in 2009, StyleWeek was created with the vision of connecting buyers and press with emerging design talent. A Council of Fashion Designers of America-supported event focused on the business of fashion, StyleWeek is a true celebration of style and culture, and includes both formal shows and communitywide events.

"I wanted to form StyleWeek as a platform for emerging designers to showcase their work not only to the industry professionals but to the community as well," Sinel told EDGE. "It is important to me for these talented individuals to have a business-oriented outlet for their collections."

In addition to the SEED event on Jan. 30, StyleWeek will include RED on the RUNWAY, a special charity event benefiting the American Heart Association.

For the full schedule, visit


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