For Pride, Hugo Boss Releases Freddie Mercury Collection

by Christopher Ehlers

EDGE Media Network Contributor

Wednesday July 6, 2022

For Pride, Hugo Boss Releases Freddie Mercury Collection

Building on their recent Boss Legends capsule, which will feature icons of the past and present, Hugo Boss has announced a Freddie Mercury collection to help celebrate pride. The Mercury capsule is the second Legends release after Muhammad Ali. The brand plans on releasing more over the coming months, with a portion of profits donated to a charity close to their heart.

(Source: Hugo Boss)

According to Hugo Boss, "Mercury is considered one of the greatest singers in the history of rock music... and one of the Greatest BOSSes of all time, an iconic figure in the LGBTQ+ community. This is unique, limited capsule that celebrates the attitude and vision that the brand shares with iconic singer, songwriter, and performer Freddie Mercury: the desire to defy convention, live life on your own terms, and be your own boss.

"The capsule comprises statement essentials printed with black and white photos of some of his renowned performances. Each is accompanied by his autograph or a specially created combined BOSS logo and autograph motif. One T-shirt is also printed with a quote from Freddie that perfectly captures the spirit of the BOSS Legends series: 'I'm not going to be a star. I'm going to be a legend!' Inspired by the jacket worn by Mercury for Queen's last tour in 1986, the designs are available in black, white, or bright yellow. The jacket was a standout fashion moment that symbolizes Mercury's ability to break barriers in undeniably bold style."

According to Pink News, Boss will donate a portion of proceeds to the Mercury Phoenix Trust, a charity started by Mercury's Queen bandmates Brian May, Roger Taylor, and Jim Beach that aims to fight HIV and AIDS around the world. Available at HugoBoss.com.