Kiehl's Since 1851 Partners with amfAR to Fight HIV/AIDS

NEW YORK, NY - ?Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl's Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, announced a continued partnership with amfAR, The Foundation for AIDS Research.

Kiehl's will introduce Limited Edition Ultra Facial Cream, a Limited Edition version of its customer favorite to benefit amfAR. 100% of Kiehl's net profits from the sale of this product, up to $25,000, will benefit amfAR.

The Limited Edition Ultra Facial Cream will launch during the second annual Kiehl's LifeRide for amfAR, a seven-day charity motorcycle ride up the Eastern coast, to benefit and raise awareness for amfAR. The Limited Edition product features a specially-designed motorcycle and flame motif inspired by the ride.
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Civic responsibility and a commitment to helping others has been an intrinsic part of the Kiehl's heritage since the company's inception in 1851. In fact, The Mission of Kiehl's states that "a worthwhile firm must have a purpose for its existence. Not only the everyday work-a-day purpose to earn a just profit, but beyond that, to improve in some way the quality of the community to which it is committed."

HIV/AIDS awareness has long been at the forefront of Kiehl's philanthropic efforts, and through partnerships with organizations like amfAR, as well as the Magic Johnson AIDS Foundation, and YouthAIDS, Kiehl's has proudly raised more than $1,000,000 for the cause.

Founded in 1985, amfAR is dedicated to ending the global AIDS epidemic through innovative research. With the freedom and flexibility to respond quickly to emerging areas of scientific promise, amfAR plays a catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs. amfAR-funded research has increased our understanding of HIV and has helped lay the groundwork for major advances in the study and treatment of HIV/AIDS. Since 1985, amfAR has invested nearly $325 million in its mission and has awarded grants to more than 2,000 research teams worldwide.

Ultra Facial Cream has a light, moisturizing texture that will leave the skin feeling smooth and conditioned after use - for 24-hour hydration. It contains a significant amount of squalane, an emollient derived from olives which closely mimics the skin's natural sebum as well as additional skin-compatible oils that are derived from avocados, apricot kernels and sweet almonds. This fragrance-free and colorant-free moisturizer prepares the skin for immediate application of make-up or powder, if desired. Available at: Kiehl's freestanding stores, www.Kiehls.com as well as through select specialty retailers worldwide.

In the past year, amfAR has awarded more than one million dollars in grants to East Coast-based organizations working on research, prevention, and eduction. Since 1987, the Foundation has issued more than $59.3 million in grants throughout the East Coast region. For additional information about amfAR, please visit www.amfAR.org .

Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and passed on through the generations. Kiehl's products are available at Kiehl's freestanding stores, www.Kiehls.com as well as through select specialty retailers worldwide.